Food and Beverage Industry Essay

Around the time of A. D 850 legend has it that a lone shepherd and his flock happened upon a strange new plant that was growing upon the slopes of lonely hillside. Before the shepherd could intervene some of his herd had started to chomp away at this newly discovered delicacy. After about a quarter of an hour the shepherd began to notice that the entire flock were acting in an extremely lively manner. They appeared to be not only very alert but even hyperactive. Now the shepherd being slightly weary and more than a little tired decided that he also should sample the berries and see what, if any effect they would have on him. He secretly hoped that the dramatic effect that he had observed the berries to have on his greedy flock of sheep would also be his experience. Just as had happened with his herd, he too started to feel the benefits and in a matter of minutes he also [pardon the pun] was ? extremely full of beans?. A few hours passed and along came a wandering monk. The herder proceeded to tell him of the plants amazing qualities but he was immediately scolded for his outlandish ways and foolhardy behaviour. After he had finished telling the shepherd just what a sinner he had been the monk went on his way but not before he had hidden a little something in his bottom of his backpack. When the monk reached his monastery his fellow holy men also decided to try this new and enchanting beverage. Soon the endless hours of prayer no longer seemed so wearisome, in fact they became easy to endure with the help of this exciting new drink. Coffee, had now well and truly arrived and the news began to spread! Its widespread consumption first commenced in the wilds of the Ethiopian outlands before then moving on to the heart of Arabia . Here it was to be held as a holy delicacy but was eventually to be unlawfully exported by a trader by the name of Baba Budan. In no time at all word of its qualities began to spread and coffee was to evolve into one of the most valued drinks ever known to the human civilisation. Its hard to believe that each year we consume a staggering four billion cups and there are many among us who would not contemplate starting their day without it. Although coffee is usually thought of as a sleep suppressant there are many who think that it also has many health benefits. It is said that folk who suffer from the complaint of asthma and drink coffee have an average of at least 25% less symptoms due to a substance in the coffee named theophylline. This is known to be a bronchodilator which helps those who suffer with the disease to breathe a little more easily. Drinking coffee on a daily basis is also thought to help lower your chances of developing colon cancer. This is also by a figure in the region of about twenty five percent. Aside from the benefits that have been mentioned above, it has to be said that simply enjoying coffee as a beverage is a delight that will never be easily surpassed. The unbelievable thing is that most people have no idea of the different tastes and delights that this monarch of all drinks has to offer. One of the fastest growing trends of the past few years has to be the rising popularity of obtaining coffee via the internet. Never before has it been so easy to sample such a huge variety of blends, tastes and aromas, and all at the click of a mouse. I order coffee frequently through the internet and I always make a point to record the country, blend and from whom I purchased. Well now that you know the tale of the mystical beans I hope that if in the future you are considering visiting your local coffee shop you recall the story of the lowly shepherd and think about just what you might be drinking were he not to have wandered onto that bleak and lonely hillside. Why not take advantage of the internet and try the many different varieties and blends available. Not only will you impress your tastebuds, your friends will be grateful as well. Reference: http://www. streetdirectory. com/etoday/food-and-beverage-history-coepeu. html.